- the primary aim of this unique project is to attract the attention of the general public to the problems of ecology in the widest and deepest sense of this concept;
- to offer, in our view, the only right way to deal with all the global problems of today including ecological ones, the way of the ecology of consciousnes;
- to attract attention to the problem of man’s ill-treatment of animals as well as the harmful impact of industrial livestock production on the ecology of our planet and people’s health;
- to popularize vegetarianism and veganism as a way of a real love of Motherland, its nature, and the responsible attitude toward ecology;
- to give the tour participants an opportunity to get acquainted with each other, make contacts in order to consolidate our further awareness-raising efforts and map out new joint projects;
- f or the hike participants to get the boost of energy, health and the joy of communication with each other and the unique nature of Crimea.